Sustainable Business: $40 Trillion Green Tech Boom Will Help Save World
By
www.globalchange.com Reengineering the future. How to change the future as part of business strategy to create a better world and a more profitable one. New digital channels, twitter, facebook and other social networks. Drivers of future economies. Concerns about sustainability, using less resources, and $40 trillion green technology book (see Sustainagility book). Corporate and social responsibility as away to improve brand, image, marketing, sales, pricing, competitive advantage and market share. When energy costs rise, big financial incentives to make business more energy and resource efficient. Ethical business also increases attractiveness to institutional investors like pension funds. Examples of energy saving, electric cars, re-engineering processes, products and manufacturing. New DC power lines to enable solar power from solar generators in sahara desert to power Europe. Same for wind power and turbines. Impact of scale on price of renewable energy production eg fall of solar cells by 10% with every doubling in sales. Hundreds of other examples of profitable business being built on the sustainagility revolution. Cycle of maintenance, repair and replacement provides huge opportunities for sale of greener products, packed with green technology and innovations. Patrick Dixon, Chair of Nordic Business Awards, London Stock Exchange March 2010 organized by UK Trade and Investment, UK Government.
Twitter
Facebook
22 Comments
July 17th, 2010 at 5:59 pm
lol the world does not need saving ……………… the humans do …… but as usual 80% + of the future 9 billion mark of humans will be left out…….
dont forget the 800 trillion $ of unbacked CDS noone is talking about………….
July 17th, 2010 at 6:17 pm
@mrmaciejm Yes will see what happens – things have stabilised around $70-80 which is still a fine price for renewables industry.
July 17th, 2010 at 6:55 pm
Yes interesting. If 1 million people refine the tool by correcting errors then Google has a new language tool and can also SEARCH video content for first time. but imagine same tool used by CIA, KGB, MI5 to scan telephone conversations!
July 17th, 2010 at 7:07 pm
I hope this year prices of energy will increase… Australia is still struggling with ETS, there is a great opposition against any type of penalties for big polluters.
July 17th, 2010 at 7:54 pm
The translator tool is brilliant. Obviously no where near perfect yet but i cant imagine it taking too long to get there. Very exciting.
July 17th, 2010 at 7:59 pm
doing more with less became ‘doing mall with glass’. the translation feature will become the best in the world and a feature on the android platform, real time translation on the phone will change a lot about how we think of foreigners and how we do business.
July 17th, 2010 at 8:50 pm
Sorry to confuse you. The robot translation of this video for subtitles – beta version – is activated with the RED CC button on right of screen (bottom). What do you think of the potential power of this feature?
July 17th, 2010 at 9:49 pm
Press the UP ARROW bottom right of the video and CC for ROBOT translation of this video – amazing, instant, experimental and of course not accurate yet. Sign of future. As people like you correct it, Google will develop best speech recognition in world. Think of ability to turn into words ANY conversation live or recorded (security issues???). Also think of power for first time for search engines to READ content of a video – better than relying on title and creator’s key words.
July 17th, 2010 at 10:14 pm
Yes – the longer term energy crisis has enough drive of its own to push green tech forward, but coupled with worries about climate change it is even more powerful.
July 17th, 2010 at 10:36 pm
Mr. Dixon you are absolutely right, it isn’t about whether GW is real or not. It’s the issue that at the rate in which energy is consumed A: fossil fuels will inevitably be depleted in the near future to fuel the growing energy needs of developing nations, and B: Nuclear power although efficient and clean, is just too hazardous to rely solely on.
If we are to continue our way of life, we must re-create the internal combustion engine that powers itself, and emits little to nothing in pollution
July 17th, 2010 at 11:05 pm
The issue is not the science in answer to your question, rather what most people believe. At present (as I do) most people think the evidence is huge that there is a serious risk we are warming our planet.
July 17th, 2010 at 11:15 pm
Green tech was hit last year by collapse in oil prices.
July 17th, 2010 at 11:44 pm
What would you say that if global warming or climate change is fake? How much would the economy grow??
July 18th, 2010 at 12:09 am
I hope you are right. For now the green job market is dwindling and most of the jobs do not require inventive and out side of the box thinking, they more write as much as you can in report because consultancy gets paid for a word or government paper pushing.
July 18th, 2010 at 1:04 am
True. 5% of entire global power use is the web and PCs attached to it. A large server farm can use as much power as 5,000 homes.
July 18th, 2010 at 1:47 am
It is not unusual to see companies upgrading server systems only because they are more efficient and cheaper to run, rather than due to an increase in processing requirement.
Virtulisation is also a great technology, has really matured in the last few years. Will be interesting to see if cloud computing leads to less powerful home computers.
July 18th, 2010 at 2:30 am
I appreciate the Tweet – have a look a @patrickdixon – 27,000 followers.
July 18th, 2010 at 2:53 am
Thanks very much – glad you found the video helpful.
July 18th, 2010 at 3:31 am
(Cont’d)
Already tweeted about this to my followers, especially regarding Socially Responsible Investments (SRI), whereupon I conduct my very interesting dissertation research about in the UK..would love to have your point-of-view on this, if possible. Will certainly buy your ‘Sustainagility’ book now I found this.
Thank you Sir for continuing to inspire your followers, I look forward to meeting you one day.
Best regards,
TheAmarina on Twitter
July 18th, 2010 at 3:54 am
…(Continued)…
New ways of making profits, strengthening brand -loyalty, win-win situation for all stakeholders, this goes in hand with a strengthening brand image…
Affordability & Scale are two important factors you mention among others..
This goes in hand with R&D – Technology + affordability
July 18th, 2010 at 4:04 am
Dear Mr, Dixon,
A Very enthusiastic ‘pitch’ delivered to potential future leaders of tomorrow.
Tweeted via ‘TheAmarina’ earlier: “Succinctly put by futurist Dixon, something I will definitely contribute to in my future as well.”
It all makes business-sense really: especially regarding economic sense – energy costs rise – powerful incentives needed (and are indeed developed continuously by ingenious engineers!
…(continues)…
July 18th, 2010 at 4:22 am
Looking forward to your comments, ratings about this video and the $40 trillion green technology boom – subject of our new book, SUSTAINAGILITY, co-author Johan Gorecki, Globe Forum. Published by Kogan Page in May 2010.